![]() ![]() We just want to make what we want to make. Half of my talk I wanted to be 'fuck yeah customers' and half of it be like 'fuck customers.' And I want to be in the middle, because in the end that's why we're independent. ![]() So I wanted to give some examples of that. You have to manage expections, you have to take care of community but be strict with them and nobody really tells you how. And I realised today that I've heard a lot of talks but I don't often hear people talk about customers. Rami I don't tend to write my talks, I just tend to do talks. RPS: What are you planning for your talk tomorrow? Photo by Dan Griliopoulos/Develop Conference Like his company's offbeat action games and his often highly outspoken social media style or not, it is little surprise that this guy became so successful - though of course the raw, joyful appeal of games including Nuclear Throne, Super Crate Box, Luftrausers and Ridiculous Fishing went a long way towards that.īut would the confidence and conviction that he has when he wades headlong into the gaming issues of the day or, as he does in his keynote Develop speech the next day, declare that listening to one's customers is not necessarily the best policy, be there if he didn't already have the safety net of that success? In the unedited transcript below, we talk about that, about his feelings towards his own customers, indie 'luck', why games want rockstars, Ubisoft's women characters controversy and why he doesn't feel he can tell anyone else how to be successful. He's nearing the end of Ramadan, which means he hasn't eaten during the day for several weeks, but has the energy and enthusiasm of someone about to climb Everest. He's a striking figure in a sea that's half middle-aged businessmen and half wide-eyed, unshaven young developers in t-shirts: improbably tall, wearing a leather jacket on a hot summer's day, hair everywhere, and a mile-a-minute patter that conveys extreme confidence without evident arrogance. When I meet Vlambeer's Rami Ismail, it's in the middle of the annual Develop conference in Brighton. ![]()
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